helping

tranfree issue 25 - 5th February 2001

 

How To Earn Money From The Clients You Refuse

by Alex Eames

Do you ever get asked by clients to handle jobs in languages you don't do?

We quite often do at ALMAL. Our site generates quite a lot of traffic from direct clients who actually don't seem to bother reading that we specialise in Eastern European languages (principally Polish).

They're always asking us for languages like French, German and Spanish. It's a bit annoying that people can't be bothered to read the stuff we've painstakingly prepared and put out on the web. (Please don't send CV's for French Spanish and German - we deliberately don't do all languages. Specialisation gets you MORE work, not less!)

But these days what we do is send these referrals to one of two agencies in London that we have referral arrangements with. What happens here is...

if a lead turns into a client,
we get a lifetime commission (10%)
on all the revenue from that client.

For one phone call or email, that's a fantastic deal. Obviously, these are agencies that we know, and have a long working relationship with. We trust them. That is the key to this kind of arrangement.


You Have To Trust Them To Pay You Your Commissions

Ultimately, there's no point in referring leads to someone who will not pay you your commissions. So it's got to be someone you know you can trust.

You will be surprised how many of your existing agency clients will be willing to form this kind of a referral relationship with you (almost all of them). If you can get 2 or 3 of these, you can offer the leads a choice and you get paid no matter who they choose. Nice one!


"Hands-free" Income

We're not talking megabucks here, but new clients usually start small and the workload grows over time. Since this is a lifetime arrangement (meaning that it lasts as long as the client remains a client) you will benefit from all future jobs.

Once you've passed over the contact, your involvement ends. So this is a lifetime stream of "hands-free" income - WHEHEEEEY!

It's the closest you can get to royalties without actually being an author - Top Quality Income.


$2,000 A Year For One Phone Call Every 2 Months

You don't know how much this will bring you. Probably it won't be enough to retire on. But over the next 20 years it could grow into a substantial...

...money tree.

If you refer 6 leads a year for the next 10 years, that's 60 leads. If only a third of them convert into clients, that's 20 clients. (We convert roughly a third of our quotes to clients).

If an average client spends $1,000 a year (which is a realistic figure - many spend a lot less, a few spend 10 times more) you would get...

$100 * 20 = $2,000 a year in commissions

Which you'll have to admit is not bad for one phone call every 2 months is it?

I have deliberately been conservative with the numbers. This is not a get rich quick idea, but most of us could use a couple of thousand a year, right?

Particularly if you get one of those...

"I've got this 10,000 word manual that
needs translating into 15 languages"

...kinds of leads phoning you up.


So What's the Catch?

There isn't one.

No, I haven't set up a referrals program to skim 10% off your 10% or anything contemptible like that.

It's just an idea which you may take or leave according to your own free will.

It's a long term strategy. You'll be unlikely to get rich in year one. But it's so little effort to set up that you owe it to yourself to consider implementing it.

I suggest you call your favourite 3 agencies and set it up now.

I'm probably going to get a load of phone calls from agencies next week asking why they've all received phone calls from translators wanting referral arrangements - Hee Hee!

Oh well - with over 16,000 readers, if we can't make a difference, I wonder who can?

I hope this strategy works out well for you


Alex Eames is the founder of translatortips.com,
editor of tranfree and author of the eBook...

How to Earn $80,000+ Per Year as a Freelance Translator
http://www.translatortips.net/ht50.html


 

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