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tranfree issue 25 - 5th February 2001
How To Earn Money From The Clients You Refuse
by Alex Eames
Do you ever get asked by clients to handle jobs in languages you don't do?
We quite often do at
ALMAL.
Our site generates quite a lot of
traffic from direct clients who actually don't seem to bother
reading that we specialise in Eastern European languages
(principally Polish).
They're always asking us for languages like French, German and
Spanish. It's a bit annoying that people can't be bothered to
read the stuff we've painstakingly prepared and put out on the
web. (Please don't send CV's for French Spanish and German - we
deliberately don't do all languages. Specialisation gets you MORE
work, not less!)
But these days what we do is send these referrals to one of two
agencies in London that we have referral arrangements with. What
happens here is...
if a lead turns into a client,
we get a lifetime commission (10%)
on all the revenue from that client.
For one phone call or email, that's a fantastic deal. Obviously,
these are agencies that we know, and have a long working
relationship with. We trust them. That is the key to this
kind of arrangement.
You Have To Trust Them To Pay You Your Commissions
Ultimately, there's no point in referring leads to someone who
will not pay you your commissions. So it's got to be someone you
know you can trust.
You will be surprised how many of your existing agency clients
will be willing to form this kind of a referral relationship with
you (almost all of them). If you can get 2 or 3 of these, you can
offer the leads a choice and you get paid no matter who they
choose. Nice one! 
"Hands-free" Income
We're not talking megabucks here, but new clients usually start
small and the workload grows over time. Since this is a lifetime
arrangement (meaning that it lasts as long as the client remains
a client) you will benefit from all future jobs.
Once you've passed over the contact, your involvement ends. So
this is a lifetime stream of "hands-free" income - WHEHEEEEY!
It's the closest you can get to royalties without actually being
an author - Top Quality Income.
$2,000 A Year For One Phone Call Every 2 Months
You don't know how much this will bring you. Probably it won't
be enough to retire on. But over the next 20 years it could grow
into a substantial...
...money tree.
If you refer 6 leads a year for the next 10 years, that's 60
leads. If only a third of them convert into clients, that's 20
clients. (We convert roughly a third of our quotes to clients).
If an average client spends $1,000 a year (which is a realistic
figure - many spend a lot less, a few spend 10 times more) you
would get...
$100 * 20 = $2,000 a year in commissions
Which you'll have to admit is not bad for one phone call every 2
months is it?
I have deliberately been conservative with the numbers. This is
not a get rich quick idea, but most of us could use a couple of
thousand a year, right?
Particularly if you get one of those...
"I've got this 10,000 word manual that
needs translating into 15 languages"
...kinds of leads phoning you up.
So What's the Catch?
There isn't one.
No, I haven't set up a referrals program to skim 10% off your 10%
or anything contemptible like that.
It's just an idea which you may take or leave according to your
own free will.
It's a long term strategy. You'll be unlikely to get rich in year
one. But it's so little effort to set up that you owe it to
yourself to consider implementing it.
I suggest you call your favourite 3 agencies and set it up now.
I'm probably going to get a load of phone calls from agencies
next week asking why they've all received phone calls from
translators wanting referral arrangements - Hee Hee!
Oh well - with over 16,000 readers, if we can't make a
difference, I wonder who can?
I hope this strategy works out well for you 
Alex Eames is the founder of translatortips.com,
editor of tranfree and author of the eBook...
How to Earn $80,000+ Per Year as a Freelance Translator
http://www.translatortips.net/ht50.html
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